AMERICAN HARDWOOD PROMOTION COALITION
FOCUSED ON THE BENEFITS OF AMERICAN HARDWOOD
• Hardwood is versatile. It’s authentic feel elevates any design style.
• Hardwood is as authentic as you.
• It’s the best, and most natural way to be authentic to yourself because it’s versatile and can fit any style and any finish.
• Hardwood can adapt with you as your tastes grow and change helping you stay authentic.
• It’s flexible, it fits almost any form, every style, every finish, every build.
DURABILITY
• Hardwood is naturally durable and endlessly versatile. It’s able to be refinished decades down the line.
• Hardwood is revivable and can be brought back to its original splendor. And that’s only possible because it’s a natural product.
• Being authentic means being in it for the long haul—just like you, just like hardwood.
LIFETIME VALUE
• Hardwood has longevity other products can’t match. It lasts, and can be renewed, so it’s an investment that has years and years of life over any other option.
• Hardwood delivers
real value today and tomorrow.
HEALTHY HOME
• Buying hardwoods is an easy investment in the health of your family and the environment.
• You want the best for your family and surrounding, and hardwood helps you nurture them with pure, natural products that don’t bring unwanted chemicals into your home.
• Hardwood is so many things, and so few ingredients – giving you confidence that you are taking care of your family.